Tag Archives: diet

Why the 45,000 pound sugar mountain wasn’t what it seemed

In today’s post-fact society, always read the label

Last week, a huge mound of sugar appeared in Times Square. This piece of educational art was installed to drive home the point that in America, every five minutes children consume 45,485 pounds of added sugar.

That’s a lot of sugar.

I’m all for promoting the dangers of sugars added to and hidden in food. But it did raise the question: who exactly were they trying to educate? What was really the message here?

I’ve been to Times Square. I love it. It’s hustle and bustle and, dare I say it, prime marketing real estate. This installation highlighting the dangers of added sugar comes not from any educational or government body. Nope, it comes from a food manufacturer.

KIND have a message that’s hard not to get behind. From their website:

“We believe if you can’t pronounce an ingredient, it shouldn’t go into your body. Actually, it shouldn’t even go into your pantry. KIND® products are made from nutritionally-dense ingredients like whole nuts, fruits and whole grains – no secret ingredients and no artificial flavors, preservatives or sweeteners.”

However, this is where I get really frustrated with food companies being disingenuous when it comes to promoting healthy food. It’s true that the added sugar consumed by children is way above where it should be and where most parents probably believe it to be. But for many people, it is precisely the types of snacks made by KIND that cause the confusion. They’ve just launched a new range of snacking products, Fruit Bites. Let’s look at the description for the Mango Pineapple Apple version:

Our Mango Pineapple Apple Fruit Bites are made from only 3 simple ingredients and give you a delicious tropical fruit snack in every bite. We don’t use fruit juices, purees, concentrates or preservatives – so you can enjoy a fruit snack that’s actually made from real fruit. And with no sugar added and 1 full serving of fruit per pouch, it’s the perfect lunchbox snack.

Real fruit! That elusive serving! Perfect for the lunchbox! What parent trying to do the right thing wouldn’t go for that? However, let’s look at the nutrition label. Again, from their website:

Whilst it contains no added sugars, it still contains 11g per pouch of natural sugars. Which are, make no mistake about it, still sugar. At an 18g serving, that’s around 60% sugar.

Always be suspicious of marketing, especially when the message is wholesome and healthy. Even more so when that message is aimed at your kids.

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No juice for babies – the significance behind the shift

The American Academy of Pediatrics made the news recently when it updated its guidelines to advise that babies under 12 months should not be given juice. Previously, it had made this suggestion only for babies under 6 months.

Unfortunately, it is easy to assume that this means fruit juice is absolutely fine and should be encouraged for babies over 12 months old. In fact, the underlying reasoning for the change contains some findings that can apply to us all.

Fruit juice is promoted as a healthy and diet-conscious option. Yet research continues to show that it can actually be detrimental to controlling weight. From the article behind the headlines comes this snippet:

“High sugar content in juice contributes to increased calorie consumption and the risk of dental caries. In addition, the lack of protein and fiber in juice can predispose to inappropriate weight gain (too much or too little)”

One of the reasons I have become so vocal about the benefits of a sugar-free lifestyle is that it runs counter to food marketing, with its billions of dollars of advertising to blind and confuse the masses. For parents trying to do the right thing, when juice is promoted as an equivalent of whole fruit (which it really isn’t), it seems an easy way to get some nutrients into your kid. Yet, once they start loving and drinking it, the reverse becomes true:

“Malnutrition and short stature in children have been associated with excessive consumption of juice”

And of course, we’re encouraged to keep our children hydrated. Getting them to drink enough can be a problem, so we make it easy for them. But unless the fluid in that sippy cup is water or milk, you’d better hope that your kid enjoys going to the dentist:

“The practice of allowing children to carry a bottle, easily transportable covered cup, open cup, or box of juice around throughout the day leads to excessive exposure of the teeth to carbohydrate, which promotes the development of dental caries”

Although these issues are accentuated in children, it is easy to see that they can translate to adults as well. Fruit is amazing. It has fibre, nutrients and energy. Juice is sugar and water. I wonder how many parents would be horrified at their babies drinking a can of cola, but wouldn’t think twice about a nice healthy juice? This article is a great first step in educating ourselves away from ways of eating that simply aren’t beneficial, just easy.

For the actual article rather than the headline grabbing summaries, you can find it on the American Academy of Pediatrics Publications page. If you don’t want to read all of it, skip to the conclusions section to see the specific dangers and concerns.

 

If you’re interested in cutting down or completely removing sugar from your life, then check out The Realist’s Guide To Sugar Free. It’s full of tips, tricks and information to help you live a healthier lifestyle.